Brand guidelines serve as an indispensable tool for maintaining brand consistency. Regardless of the size of your business, these guidelines are paramount in ensuring your brand operates efficiently. In their absence, your brand’s identity can quickly get messy. Internal and external uses of the brand can incorrectly use the identity or even look to put their own take on the identity design. What you’re left with is a confused audience, who without that consistency in the identity system, will be left with a negative impression of your brand.

Brand guidelines can run from 20 pages to 200+ pages depending on the business and how the brand is used. Every company is different and will require differing levels of control of the brand identity system. 

Perhaps you’ve grown from an initial start-up with a logo and basic brand presence and you’re now looking to grow the brand and tighten up or produce a much stronger identity system.

I have experience designing brand identity guidelines for everything from start-ups, all the way through to multi-national companies, having been part of a team developing several brand guidelines for Coca-Cola.

 
 
 
  Excellent  
    
 Based on 10 reviews 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 Carolyn Day 
 
2023-10-18
 
 
  
We would highly recommend Space on White.  Jeff listened and quickly understood what Greener Globe Funeral Awards were all about and what we wanted to achieve.  Jeff's designs were amazing, both eye-catching, distinctive and relevant.  Jeff was great to work with, always responding promptly and completing work efficiently and professionally.

Thank you Space on White for working your magic.
  
 
  
 
 
 
  
 
 
 Karen Howell 
 
2023-10-17
 
 
  
I have used Space on White  for many years for a number of my clients. Jeff is always responsive and provides exactly what I need to my brief. He also gave my own branding a refresh a few years ago and I constantly receive high praise on the design and concept.
  
 
  
 
 
 
  
 
 
 Brendan Day 
 
2023-10-17
 
 
  
Fantastic upgrade of the Federation website has driven additional traffic to our services. Along with a suite of related branded publications we are really happy with the image we now project.
  
 
  
 
 
 
  
 
 
 Richard Bowen 
 
2023-10-13
 
 
  
Space on White has done lots of brilliant work for The Regal Mutt over the years.  They are experienced, professional, have lots of great ideas and always deliver on time.  Highly recommended.
  
 
  
 
 
 
  
 
 
 Attache Ossama 
 
2021-02-05
 
 
  
  
 
  
 
 
 
  
 
 
 Phil Dickenson 
 
2021-01-21
 
 
  
We have worked with Space on White for many years and have always found the quality, speed and professionalism phenomenal! Jeff is an outstanding designer with a really broad depth of ability and understanding. We hope to continue working together for years to come!
  
 
  
 
 
 
  
 
 
 Lance Hill 
 
2021-01-21
 
 
  
Sometimes you just want things to be easy, smooth and efficient.  Jeff certainly delivers on all 3 elements.  An absolute pleasure to work with.  His ideas have been excellent and he is happy to help out when time is urgent.
  
 
  
 
 
 
  
 
 
 Lextox Drug & Alcohol Testing 
 
2021-01-13
 
 
  
We've had the pleasure of working with Jeff for many years and would highly recommend. Everything he produces is of a high quality and is always completed on time!
  
 
  
 
 
 
  
 
 
 aprompt webdesigners 
 
2021-01-08
 
 
  
We've worked with Jeff for many years and would highly recommend his graphic design skills wholeheartedly. He has great communication and is fast so always meets deadlines and understands briefs straightaway. Absolutely fabulous!
  
 
  
 
 
 
  
 
 
 Howard Wilkins 
 
2015-01-09
 
 
  
I have used Space on White for several website projects and Jeff has always produced excellent designs for websites. I would not hesitate in recommending him and his company and will use again.