South Wales based start-up EcoAnts approached myself with the brief of designing a new brand that was focused around an ant family character illustration which would be distinctive and appeal to their wide target audience.

After initial research into the marketplace and the positioning the brand needed to take, a range of brand ideas was developed and progressed to a final brand identity including brand guidelines to ensure control and consistency over the brand use. I was then involved in the creation of brands website and print and digital marketing collateral.