I was approached by Cardiff Start-up Fig Tree HR to develop a clean and simple logo with a supporting brand style for their new business.

The brief was for a boutique feel that would appeal to their target audience in their brand positioning. After initial research into the marketplace and the positioning the brand needed to take, I developed 3 logo and branding concept ideas.

The final logo & brand were developed with a suite of logo files for print and digital use, along with a brand guidelines document specifying the correct logo usage, along with the colour palette settings, imagery, typography and iconography recommendations and brand examples.